Tom Harper 
The Psychology of Ads. How Does It Affect Consumerism Behavior? [PDF ebook] 

Essay from the year 2016 in the subject Psychology – Media Psychology, , language: English, abstract: In the age of the rapid technological growth, mass communication media appeared to be a major domain that strives our attention to specific visual appeals that are mostly related to advertising campaigns. At this point, it is significant to mention that the reliability of the information presented on these ads might be questioned while sometimes the interpretations of particular visual disturbances might be dual. Hence, the application of specific strategies in the ads functioning might draw customers’ attention to specific objects that might not be needed by them while the ad pushes people to buy these things.

All ads aim specific audience while their effectiveness is widely discussed. The impact of ads is analyzed from different perspectives while sometimes the effect can be even greater than expected. Children are more vulnerable to ads’ which can quickly shift their views and make them want to buy specific products. On the other side, psychological strategies drive consumerism behavior of all clients, aiming to provide more income for the company at any cost. Therefore, it is essential to analyze all perspectives of the ads’ psychological aspects that might influence people’s behavior and discuss possible ways of controlling their consumerism behavior.