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Uwe Schmitz
Grundkurs Electronic Business [EPUB ebook]
Grundlagen, IT-Instrumente und Spezialgebiete

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perlindungan daripada Uwe Schmitz: Grundkurs Electronic Business (ePUB)

Dieses Lehrbuch erörtert zunächst die Grundlagen elektronischer Geschäftsmodelle und Märkte und analysiert darauf aufbauend gezielt E-Business-Prozesse. Dabei untersucht es die ganzheitliche und umfassende Unterstützung von Prozessen – insbesondere durch IT-Instrumente – im E-Contracting, E-Marketing, E-Customer Relationship Management, E-Procurement sowie E-Payment und stellt die Einführung geeigneter IT-Systeme (E-Procurement-System und E-CRM-System) vor. Neueste Entwicklungen im Bereich Mobile E-Business werden ebenso aufgezeigt wie der Einsatz von Kryptowährungen und Block Chain-Lösungen. Der Leser erhält so einen fundierten Einblick in die verschiedenen Facetten des E-Business unter Berücksichtigung betriebswirtschaftlicher und technischer Aspekte. Neueste technische Entwicklungen werden zur praktikablen Umsetzung von innovativen Lösungen dargestellt. Übungsaufgaben und Lösungen runden das Buch ab und machen es zum optimalen Begleiter für Studium und Selbststudium.

Zusätzlich stehen für Leserinnen und Leser über die Springer Nature Flashcards-App digitale Lernkarten zum Buch zur Wissenskontrolle und -vertiefung kostenlos zur Verfügung.

€36.08

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Bahasa Jerman ● Format EPUB ● ISBN 9783658294427 ● Penerbit Springer Fachmedien Wiesbaden ● Diterbitkan 2020 ● Muat turun 3 kali ● Mata wang EUR ● ID 8149743 ● Salin perlindungan Adobe DRM

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