The classic textbook by Prof. Dr. Werner Kroeber-Riel (1934-1995) has been continued by Prof. Dr. Esch. He is head of marketing and holds the chair for brand management and car marketing, director of the automotive institute for management, director of the institute for brand and communication research of the EBS Business School in Oestrich-Winkel and founder and academic council of ESCH. The Brand Consultants, Saarlouis.
6 Ebooks by Werner Kroeber-Riel
Werner Kroeber-Riel & Franz-Rudolph Esch: Strategie und Technik der Werbung
Advertising is full of replaceable, boring and weak ads, which neither shape nor increase brand profiles. There is a gap of professionalism between the development and the placement of advertisement. …
PDF
Jerman
€39.99
Werner Kroeber-Riel & Franz-Rudolph Esch: Strategie und Technik der Werbung
Advertising is full of replaceable, boring and weak ads, which neither shape nor increase brand profiles. There is a gap of professionalism between the development and the placement of advertisement. …
EPUB
Jerman
€39.99
Werner Kroeber-Riel & Andrea Gröppel-Klein: Konsumentenverhalten
Prof. Dr. Werner Kroeber-Riel († 1995) war Begründer des Instituts für Konsum- und Verhaltensforschung (IKV) an der Universität des Saarlandes. Prof. Dr. Andrea Gröppel-Klein ist seit 2006 Direktorin …
PDF
Jerman
€39.99
Gerold Behrends & Ines Dombrowski: Kommunikative Beeinflussung in der Gesellschaft
…
PDF
Jerman
DRM
€45.96
