Winfried Nöth 
Semiotics of the Media [PDF ebook] 
State of the Art, Projects, and Perspectives

First published in 1959, this book aims to provide a practical introduction to semantics, relating the critical study of language to real-life situation, with a wealth of anecdotes and numerous illus …

Monika Fludernik presents a detailed analysis of free indirect discourse as it relates to narrative theory, and the crucial problematic of how speech and thought are represented in fiction. Building …

This book explores the idea that functional categories are the flesh and blood of grammar”. From within the context of the Principles and Parameters framework put forward by Chomsky and others, Jama …

While the sociology of literary translation is well-established, and even flourishing, the same cannot be said for the sociology of poetry translation. Sociologies of Poetry Translation features scho …

Examining four dichotomies in Spanish, this book shows how to reduce the six to ten rules common in textbooks for each contrast to a single binary distinction. That distinction is a form of totality …

The translation of promotional and advertising texts requires the application of techniques which, although they vary depending on the specific text type, are all aimed at preserving their persuasive …

This book offers unique insights into the use of Facebook after the 2016 US presidential election, interrogating how users in private groups draw on individual experiences in movement building and id …

This collection explores the mediation of a wide range of processes, texts, and practices in contemporary digital environments through the lens of a multimodal theory of communication. Bringing toget …

This collection brings together work from scholars across sociolinguistics, World Englishes and linguistic landscapes to reflect on developments and future directions in Irish English, building on th …

Through the lens of cognitive science, Jokes and the Linguistic Mind investigates jokes that play on some aspect of the structure and function of language. In so doing, Debra Aarons shows that these …