Author: Naresh K Malhotra

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For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketin …

‘The Review of Marketing Research’ series provides current, state-of-the-art articles by the marketing field”s leading researchers and scholars. Unlike other research publications in the field, whic …

‘The Review of Marketing Research’ series provides current, state-of-the-art articles by the marketing field”s leading researchers and scholars. Unlike other research publications in the field, whic …