Beer in the United States has always been bound up with race, racism, and the construction of white institutions and identities.
Given the very quick rise of craft beer, as well as the myopic scholarly focus on economic and historical trends in the field, there is an urgent need to take stock of the intersectional inequalities that such realities gloss over.
This unique book carves a much-needed critical and interdisciplinary path to examine and understand the racial dynamics in the craft beer industry and the popular consumption of beer.
Table of Content
Foreword ~ Anthony Kwame Harrison
Brewing Up Race
Racism, Brewing, and Drinking in US History
The Making of the (White) Craft Beer Industry
The Paths to Becoming a Craft Brewer and Craft Beer Consumer
Exposure, Marketing, and Access: Malt Liquor and the Racialization of Taste
Gentrification and the Making of Craft Beer
White Spaces
#We Are Craft Beer: Contemporary Movements to Change the Whiteness of Craft Beer
About the author
David L. Brunsma is Professor of Sociology at Virginia Polytechnic Institute and State University.