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Neil Bendle & Paul W. Farris
Key Marketing Metrics [PDF ebook]
The 50+ Metrics Every Manager Needs To Know

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Cover of Neil Bendle & Paul W. Farris: Key Marketing Metrics (PDF)

Measure, manage and get the most out of your marketing. Key Marketing Metrics is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics, and know exactly how to choose the right one for every challenge. With leading experts, discover how to build your reputation by: Using marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and "triangulate" to optimal solutions Applying high-value metrics for virtually every facet of marketing to maximise the return on your investment and identify the best new opportunities for profit Building models to assist with planning to give you the best tools for decision-making In its third edition, this award-winning book now includes the latest web, online, social, and email metrics, plus new insights into measuring marketing ROI and brand equity.

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Language English ● Format PDF ● ISBN 9781292360874 ● Publisher Pearson Education Limited ● Published 2021 ● Downloadable 3 times ● Currency EUR ● ID 8011550 ● Copy protection Adobe DRM

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Neil Bendle Paul Farris Phillip Pfeifer David Reibstein Paul W. Farris

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