Anders Ortenblad & Kiran Trehan 
Exploring Morgan’s Metaphors [EPUB ebook] 
Theory, Research, and Practice in Organizational Studies

Foreword – Gareth Morgan
PART I MAKING SENSE OF IMAGES OF ORGANIZATION
Chapter 1. Introduction: From Theory to Application of Metaphor in Organizational Analysis – Linda Putnam, Anders Örtenblad, Kiran Trehan
Overview of Morgan’s Images of Organization
Generating Organizational Metaphors in Theory and Practice
Moving From Theory to Application: The Structure of This Book
Chapter 2. Reflections on Images of Organization – Gareth Morgan
On the Genesis of Images of Organization
On the Inspiration for Writing This Book
On Metaphor and How It Works
On the Contributions That Images Makes
On Responses to Critiques of Images
On Developing New Metaphors for Research
On Criteria for Evaluating a Metaphor
On Dominant Metaphors in the Field
On Additional Generative Metaphors
On Metaphors and the Natural Environment
Chapter 3. Morgan′s Legacy in Theorizing and Understanding Organizations – Joep Cornelissen
Morgan and Metaphors
How Metaphors Work
Metaphors and Theories of Organization
Conclusions
PART II USING METAPHORS IN ORGANIZATIONAL ANALYSIS
Chapter 4. Approaches to Using Metaphors in Organizational Analysis: Morgan’s Metaphors and Beyond – Anders Örtenblad
Framework: Seven Distinctions
A Typology of Approaches to Using Metaphors in Organizational Analysis
Which Approach Is Preferable?
The Chapters in Part II of This Book
A Comment on Meta-Metaphors: Understanding How We Approach Metaphors
Chapter 5. Viewing Organizations as Enablers of Happiness – Vikas Rai Bhatnagar
Dynamic Modeling of Morgan′s Metaphors
Gaps in Basic Assumptions of Current Metaphors: Toward Enriching Them
Perceived Negative Aspects of Humans
Conceptualization of Human Beings and Their Purpose
New Metaphor of Organizations as Enablers of Happiness
Chapter 6. Combining Metaphors to Understand New Organizational Phenomena – Thomas Süße, Bernd-Friedrich Voigt, Uta Wilkens
IPSS as the Case of Application
Metaphors as Frames of Understanding Organizational Phenomena
Domains-Interaction Model for Metaphor Development
Specifiying Characteristics of Organizing in IPSS
Applying Morgan′s Images to the Set of IPSS Variables
Conclusions
Chapter 7. Exploring Metaphors of Leadership – Turo Virtanen
Need for Quantitative Analysis
What Are Metaphors?
The Formulation of Leadership Metaphors and Data Generation
Overview of the Distribution of Metaphors
The Latent Meaning Structures of Leadership Culture
Results Compared With Previous Research
Conclusions
Chapter 8. Developing Metaphors in Light of the Visual and Digital Turns in Organization Studies: Toward a Methodological Framework – Ron Kerr, Sarah K. Robinson, Carole Elliott
The Visual and Digital Turns in Organization Studies
The Case: Mondelez International
Discussion: Evolving a New Image Through Our Digital Methodology
Conclusions: Contributions of This Paper and Ways Forward for Organization Studies
PART III REFLECTIONS, COMMENTARIES, AND CONSTRUCTIVE CRITIQUE
Chapter 9. Imagination and the Political Use of Images – Vitor Hugo Klein, Jr., Christian Huber
Assumptions About Images and Imagination
From Images of Toward Imagination in Organization
Discussion and Conclusion
Chapter 10. Organization as Affect: Moving on Metaphorically – David Grant, Cliff Oswick
Revisiting the Metaphor and Organization Journey
A New Challenge
Organization as Affect
Conclusions
Chapter 11. The ‘Metaphor’ Metaphor: Educating Practitioners for Reflective Judgment – Haridimos Tsoukas
Reflective Thinking
Metaphor
Perception
Organizations as Texts
Refined Understanding
Chapter 12. Of Tropes, Totems, and Taboos: Reflections on Morgan′s Images From a Cross-Cultural Perspective – Peter Case, Hugo Gaggiotti, Jonathan Gosling, Mikael Holmgren Caicedo
Understanding Tropes, Totems, and Taboos
Totems, Images, and Replicas in International Encounters
Conclusions

Linda L. Putnam is a Research Professor in the Department of Communication at the University of California, Santa Barbara. Her current research interests include discourse analysis in organizations, negotiation and organizational conflict, and gender.  She is the co-editor of twelve books, including The SAGE Handbook of Organizational Communication (2014), Building Theories of Organization: The Constitutive Role of Communication (2009) and the author/co-author of over 180 journal articles and book chapters. She is a Distinguished Scholar of the National Communication Association, a Fellow of the International Communication Association, and a recipient of the Distinguished Service Award from the Academy of Management.