Andy Ruddock 
Exploring Media Research [PDF ebook] 
Theories, Practice, and Purpose

PART 1: RESEARCH PRINCIPLES: MOTIVATION, CAUSATION, ETHICS AND GENERALIZABILITY
Introduction: Communicating Media Research
Chapter 1: Making Media Matter
Chapter 2: Making Media Matter to You
Chapter 3: On Causation: How do media ′do′ things?
Chapter 4: Practising Ethics in Media Research
Chapter 5: What is ′Generalisability′ in Media Research?
PART 2: UNDERSTANDING MEDIA RESEARCH: FRAMING GENERAL QUESTIONS
Chapter 6: Researching Media Reality
Chapter 7: Researching Media′s Role in Social Life
Chapter 8: Researching the Synthesis of Media and Interpersonal Communication
PART 3: DOING MEDIA RESEARCH: PEOPLE, MARKETS, TEXTS, EVENTS, USERS, AUDIENCES, POLICY
Chapter 9: Researching Media People: Journalism, Oral History and Archives
Chapter 10: Researching Media Markets: A Cultural Industries View on Pornography
Chapter 11: Researching Media Content: Games, Texts and Discourse
Chapter 12: Researching Media Events
Chapter 13: Big Data: How Can We Use It?
Chapter 14: Researching Media Policy
Chapter 15: Researching Audiences
Conclusion: Historicising Media Research – and the People who Do It

Andy Ruddock lectures in Communications and Media Studies at Monash University. He has authored four books on researching media influence. Andy is known for his work on Cultivation Theory. He has published over 50 book chapters and journal articles, applying this theory to media violence, gaming, reality TV, political celebrity pornography, drug and alcohol abuse, sport and media education. Andy is currently writing Cultivation Theory and Digital Media Challenges. This new book details the history of cultivation theory and explains its relevance to contemporary “isms”; activism, sexism, Trumpism, and extremism.