Auteur: Angela Y. Lee

Research on the influence of culture on consumer decision-making and consumption behavior has witnessed tremendous growth in the last decade. With increasing globalization, managers are becoming incr …

Research on the influence of culture on consumer decision-making and consumption behavior has witnessed tremendous growth in the last decade. With increasing globalization, managers are becoming incr …

Review of Marketing Research pushes the boundaries of marketing – broadening the marketing concept to make the world a better place.This special issue provides a roadmap for future research on differ …

Review of Marketing Research pushes the boundaries of marketing – broadening the marketing concept to make the world a better place.This special issue provides a roadmap for future research on differ …