Anitawati Mohd Lokman & Mitsuo Nagamachi 
Innovations of Kansei Engineering [PDF ebook] 

In a market place flooded with consumer goods, the modern consumer has become incredibly savvy. They have developed to a point where they consider such things as what makes them look beautiful, what improves their character, and how a product enhances the value of life. If future product developers do not strategize the market-in concept, consumers