Arthur Asa Berger 
Applied Discourse Analysis [PDF ebook] 
Popular Culture, Media, and Everyday Life

Ondersteuning

This book, written in an accessible style and illustrated with drawings by the author and with many other images, discusses the basic principles of discourse theory and applies them to various aspects of popular culture, media and everyday life. Among the topics it analyzes are speed dating, advertising, jokes, language use, myths, fairy tales and material culture.


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Introduction: 
Li’l Abner and Critical Multimodal Discourse Analysis.- 1. Communication: What Objects Tell Us.- 2. Language: Speed Dating.- 3. Metaphor: Love is a Game.- 4. Words: Freud on Dreams.- 5. Images: Advertising.- 6. Signs: Fashion.- 7. Narratives: Fairy Tales.- 8. Texts: 
Hamlet.- 9. Myths: The Myth Model.- 10. Genres: Uses and Gratifications.- 11. Humor: Jokes.- 12. Intertextuality: Parody.- 13. Rituals: Smoking.- 14. Lifestyles: Grid-Group Theory.- 15. Sacred and Profane: Department Stores and Cathedrals.- 16. Ideology: 
The Prisoner.- 17. Culture: Identity.- 18. Nobrow Culture: 
The Maltese Falcon.

Over de auteur


Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He has published more than seventy books on media, popular culture, humor, semiotics and tourism. He was a Fulbright lecturer in Italy in 1963 and has lectured in countries such as Iran, China, Indonesia, Germany, and Argentina. He was elected to the University of Iowa School of Journalism and Mass Communication Hall of Fame in 2009.

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Taal Engels ● Formaat PDF ● Pagina’s 201 ● ISBN 9783319471815 ● Bestandsgrootte 7.7 MB ● Uitgeverij Springer International Publishing ● Stad Cham ● Land CH ● Gepubliceerd 2017 ● Downloadbare 24 maanden ● Valuta EUR ● ID 5035790 ● Kopieerbeveiliging Sociale DRM

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