A complete guide to using KPIs to drive organisational
performance
Is your business on track to achieve success? Key Performance
Indicators For Dummies covers the essential KPIs that are
useful to all kinds of businesses, and includes more than 100
different ways leaders can monitor and drive performance in their
organisations.
This book helps managers understand the crucial KPIs that should
be implemented for all different aspects of the organisation,
including financial performance, operational and internal
processes, sales and marketing, customer satisfaction and more.
Good KPIs should be unique to every business, as every business has
different objectives. To meet this need, the book provides tools
and templates that leaders can use to develop unique KPIs that best
suit their particular organisation or industry.
* Learn to design KPIs that are unique to your business and fit
closely to your strategic objectives
* Determine which KPI questions you should be asking to achieve
the right insights for your business
* Learn the specific KPIs that are appropriate for different
business circumstances
* Turn KPIs into deep insights by mastering related reporting and
communications practices
KPIs are a crucial part of every manager’s toolkit, and are
essential for helping to monitor the execution of business
strategies and measure results. Key Performance Indicators For
Dummies moves beyond a basic discussion of what KPIs are, and
why they are needed to provide a complete guide for learning to
design and use specific KPIs to drive organisational
performance.
Inhoudsopgave
Introduction 1
Part I: Getting Started with Key Performance Indicators 5
Chapter 1: Introducing Key Performance Indicators (KPIs) 7
Chapter 2: Types, Targets and KPI Mistakes 19
Chapter 3: Creating a Culture of Fact-Based Decision-Making 29
Chapter 4: Organising Your KPIs 43
Part II: Implementing and Using KPIs Effectively 63
Chapter 5: Developing a KPI 65
Chapter 6: Use it or Lose it: Turning KPIs into Insights 91
Chapter 7: Spreading the Word: Reporting and Communicating KPIs Effectively 105
Part III: Developing Financial KPIs 121
Chapter 8: The Holy Grail of Business: Revenue and Profit KPIs 123
Chapter 9: The Ones You Can’t Take Your Eyes Off: Liquidity and Cash Flow KPIs 135
Chapter 10: Reporting to the Masters: Shareholder and Value-Added KPIs 145
Chapter 11: Measuring Your Financial Efficiency 153
Part IV: Developing Customer, Sales and Marketing KPIs 163
Chapter 12: The Customer is Always Right: Measuring Your Customer Success 165
Chapter 13: Measuring the Market and Your Place in It 183
Part V: Developing Operational and Internal Process KPIs 197
Chapter 14: Measuring Project Performance 199
Chapter 15: Measuring Internal Efficiency and Quality 207
Chapter 16: Measuring IT Performance 227
Part VI: Measuring Your Most Important Assets: Developing HR and People KPIs 237
Chapter 17: Measuring People Performance 239
Chapter 18: Measuring Human Resources Performance 253
Part VII: The Part of Tens 263
Chapter 19: Ten Tips for Developing Effective KPIs 265
Chapter 20: The Ten Biggest KPI Mistakes to Avoid 269
Chapter 21: The Top Ten KPIs to Use 275
Index 281
Over de auteur
Bernard Marr is a bestselling author on organisational
performance and business success. He regularly advises leading
companies, organisations and governments across the globe, and is
acknowledged by the CEO Journal as one of today’s leading
business brains. He has advised the Bank of England, Barclays, BP,
Fujitsu, HSBC, Mars and others.
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