On the surface, Bob Hasson’s life in business has followed a storyline many entrepreneurs dream of writing for themselves. Over forty years, he successfully grew his solo startup venture as a house painter into one of the largest and most respected commercial paint companies in the Western U.S. Yet the true story of this growth and success, both in business and in life, lies not a classic recipe of hard work, talent, and great opportunities, but in something deeper: his journey of learning to live as a person of honor in business. In The Business of Honor, Bob teams up with his friend Danny Silk, author of Culture of Honor, to deliver a fresh yet timeless message about how living and leading with honor in business hangs on us making the daily, ongoing choice to ignore the voices of fear and shame and walk in our true identity as sons and daughters of a loving Father. Getting our heart and identity right is the key to becoming honoring leaders who build honoring businesses and business culture.