Auteur: Brandi Watkins

A strong relationship between sport fans and teams is an essential component for the success of the sport brand. This book provides an in-depth examination of the use of Twitter as a tool to enhance …

The millennial generation is unique in various ways, particularly with regard to their career aspirations and expectations. Due to their reputation as ‘;job hoppers, ‘ recruiting millennials is not e …

Research Perspectives on Social Media Influencers and Brand Communication examines the myriad ways in which social media and the unique characteristics of the internet have changed brand communicatio …

Research Perspectives on Social Media Influencers and their Followers argues that the brands that find the most success on social media are the ones that acknowledge the real key to social media mark …

This collection, edited by Jim A. Kuypers, analyzes genres of public communication to examine how the pandemic has impacted specific areas of scholarship within the communication discipline. Contribu …

The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands are unfolding. Despite the increase in usage and adoption of the internet in Afr …

The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands are unfolding. Despite the increase in usage and adoption of the internet in Afr …