In a world characterized by increasing complexity and volatility, managers must be able to flexibly adapt their strategies to changing environmental conditions. Traditional strategic management frameworks often fail in this context. Therefore, we present ‘scenario-based strategic planning’ as a framework for strategic management in an uncertain world.
Previous approaches to scenario planning were complex and focused on the long term, but the approach developed by Roland Berge...
Inhoudsopgave
Introduction by Burkhard Schwenker and Torsten Wulf.- The challenges of strategic management in the twenty-first century.- Scenario-based strategic planning: A new app...
Over de auteur
Prof. Dr. Burkhard Schwenker is CEO of Roland Berger Strategy Consultants and Chairman of Roland Berger School of Strategy and Economics. Prof. Dr. Torsten Wulf is Pr...