Auteur: Canada) Belk Russell W. (York University

The chapters in this volume are selected from the best papers presented at the 11th Annual Consumer Culture Theory Conference held in Lille, France in July 2016. The diverse interpretive research and …

In spite of, and because of, the attention recently paid to "big data" and the huge amount quantitative data available from online and point of sale transactions, qualitative and conceptual …

In spite of, and because of, the attention recently paid to "big data" and the huge amount quantitative data available from online and point of sale transactions, qualitative and conceptual …

This series epitomizes the 2017 Consumer Culture Theory (CCT) conference themes of hyper-reality and culturalhybridization. The partnership of the co-editors, with diverse backgroundsincluding …

This series epitomizes the 2017 Consumer Culture Theory (CCT) conference themes of hyper-reality and culturalhybridization. The partnership of the co-editors, with diverse backgroundsincluding …

How is qualitative marketing and consumer research conducted today? – What is rigorous research in this field? – What are the new, cutting edge techniques? Written for students, scholars, and …