Carol J. Pardun 
Advertising and Society [PDF ebook] 
An Introduction

Now revised and updated to reflect the impact of emerging
technologies, this new edition of Advertising and Society:
Controversies and Consequences examines the evolution of
advertising and its influence on society.
* Expanded with five new chapters covering the impact of emerging
technologies, including the evolution of Direct to Consumer (DTC)
pharmaceutical advertising; product placement in various media; and
the growing intrusiveness of Internet marketing
* Explores a broad range of topics including alcohol, tobacco,
and sex in advertising; the pros and cons of negative political
adverts; advergrames; and the use of stereotypes
* Examines the impact of advertising through its distinctive
‘point/counterpoint’ format -designed to spark
discussion and help students understand the complexities of the
issues being presented
* Lends substantial clarity to the subject, uniquely balancing
criticism and practice within one text
* Includes chapter-level overviews and summaries of the topic
history and key issues, along with student-friendly features such
as ideas for papers and questions for discussion

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