David A. Hensher & Chinh Ho 
Understanding Mobility as a Service (MaaS) [EPUB ebook] 
Past, Present and Future

The widespread adoption of smartphones, ridesharing and carsharing have disrupted the transport sector. In cities around the world, new mobility services are both welcomed and challenged by regulators and incumbent operators. Mobility as a Service (Maa S), an ecosystem designed to deliver collaborative and connected mobility services in a society increasingly embracing a sharing culture, is at the center of this disruption. Understanding Mobility as a Service (Maa S): Past, Present and Future examines such topics as:- How likely Maa S will be implemented in one digital platform app- Whether Maa S will look the same in all countries- The role multi-modal contract brokers play- Mobility regulations and pricing models- Maa S trials, their impacts and consequences Written by the leading thinkers in the field for researchers, practitioners, and policy makers, Understanding Mobility as a Service (Maa S): Past, Present and Future serves as a single source on all the current and evolving developments, debates, and challenges. – Includes case studies to show how Maa S is delivered around the world- Covers foundational aspects of Maa S, clarifying what it is for those new to the concept- Offers an in-depth analysis on a wide range of Maa S topics including governance, contracts, consumer and supplier preferences, links to societal objectives, the role of trials, assessments, and more