David M. Farrell & Rudiger Schmitt-Beck 
Do Political Campaigns Matter? [PDF ebook] 
Campaign Effects in Elections and Referendums

This book, in bringing together some of the leading international scholars on electoral behaviour and communication studies, provides the first ever stock-take of the state of this sub-discipline. The individual chapters present the most recent studies on campaign effects in North America, Europe and Australasia. As a whole, the book provides a cross-national assessment of the theme of political campaigns and their consequences.