This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies. Each of the book’s 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with hands-on exercises. Compact units cover all key topics including communication planning and media strategies. A media math primer, standard media formulae, media planning checklists, and a glossary of media terms are also included.Designed for practitioners and students, the latest edition includes new exercises with new media formats and digital media and new units devoted to popular social media channels.
€79.34
Koop dit e-boek en ontvang er nog 1 GRATIS!
Taal Engels ● Formaat EPUB ● Pagina’s 380 ● ISBN 9781317499398 ● Uitgeverij Taylor and Francis ● Gepubliceerd 2015 ● Downloadbare 3 keer ● Valuta EUR ● ID 4151577 ● Kopieerbeveiliging Adobe DRM
Vereist een DRM-compatibele e-boeklezer
Meer e-boeken van dezelfde auteur (s) / Editor
126.539 E-boeken in deze categorie
