Richard Whittington teaches strategy at the Saïd Business School and New College, where he is Millman Fellow in Management
5 Ebooks door Douglas Brownlie
Douglas Brownlie & Michael Saren: Rethinking Marketing
`This is an important text. It brings together critical reflections on the discipline′s contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as …
PDF
Engels
DRM
€72.99
Douglas Brownlie & Paul Hewer: Expanding Disciplinary Space: On the Potential of Critical Marketing
Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical marketing studies. It contains theoretical reflections on critical …
EPUB
DRM
€63.35
Douglas Brownlie & Paul Hewer: Expanding Disciplinary Space: On the Potential of Critical Marketing
Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical marketing studies. It contains theoretical reflections on critical …
PDF
DRM
€63.01
Douglas Brownlie & Paul Hewer: Celebrity, Convergence and Transformation
Bringing together the latest thinking on both celebrity brands and celebrity culture from academics specialising in the field of marketing, this book explores a range of insightful contexts in order …
EPUB
Engels
DRM
€55.88
Douglas Brownlie & Paul Hewer: Celebrity, Convergence and Transformation
Bringing together the latest thinking on both celebrity brands and celebrity culture from academics specialising in the field of marketing, this book explores a range of insightful contexts in order …
PDF
Engels
DRM
€55.21
