Bringing together case studies from Ireland, the Netherlands, Canada, Germany and Mexico, this book examines the link between senses of place and senses of time. It suggests that not only do place identities change through time, but imagined pasts also provide resources which the present selects and packages for its own contemporary purposes and for forwarding to imagined futures. The reasons behind the creation of place image are also explored, setting them within political and social contexts. In its three main sections – Heritage in the Creation of Senses of Place; Heritage and Conflicting Identities; and Heritage and the Creation of Senses of Place – the book examines the creation of place identities at the urban, rural, regional and international scales. It questions how senses of place interact with senses of ethnic/cultural identity, what the roles of government, media, residents and tourists are in creating senses of place, and how and why all these variables change through time.