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Hauke Horn 
ADVERTISING ARCHITECTURE [PDF ebook] 
Kommunikation, Imagebildung und Corporate Identity durch Unternehmensarchitektur (1950-2000)

Ondersteuning
Hoes van Hauke Horn: ADVERTISING ARCHITECTURE (PDF)

Ob imposante Hochhäuser, innovative Materialien und Konstruktionen, zeichenhafte Formen oder ökologische Hightech-Bauten – private Großunternehmen haben die Architekturgeschichte des 20. Jahrhunderts wesentlich mitgeprägt. In ≫ADVERTISING ARCHITECTURE≪ untersucht Hauke Horn, wie Konzerne und Großbanken ihre Hauptquartiere strategisch als visuelle Medien nutzten, um ihre Produkte zu bewerben, ihr öffentliches Image zu beeinflussen und eine Corporate Identity zu konstruieren. Abseits einer auf die Handschrift berühmter Architekten fokussierenden Stilgeschichte zeigt sich der große Anteil, den Firmen als Auftraggeberinnen am Erscheinungsbild von Gebäuden haben können. Darüber hinaus präsentiert das Buch einen neuen Ansatz der Architekturikonologie: Architektur wird als visuelles Kommunikationsmedium betrachtet, das stets Botschaften aussendet.

€69.00
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Over de auteur

Hauke Horn ist Architekt, Kunsthistoriker und ausgewiesener Experte der Architekturgeschichte. Er lehrt und forscht als Privatdozent an der Universität Mainz, zuvor war er an Universitäten in Braunschweig, Darmstadt, Kaiserslautern, Las Palmas de Gran Canaria und Strasburg tätig.
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Taal Duits ● Formaat PDF ● Pagina’s 272 ● ISBN 9783786175155 ● Bestandsgrootte 10.5 MB ● Uitgeverij Gebrüder Mann Verlag ● Stad Berlin ● Land DE ● Gepubliceerd 2023 ● Editie 1 ● Downloadbare 24 maanden ● Valuta EUR ● ID 8832848 ● Kopieerbeveiliging Sociale DRM

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