Hooman Estelami is Professor of Marketing and Director of Blended and Distance Learning at the Graduate School of Business, Fordham University. He received his PhD in Marketing from Columbia University and his MBA from McGill University. Dr Estelami has received multiple awards for his research and teaching, and his research has been published in journals such as Marketing Education Review, Journal of Retailing, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Business Research, Journal of Product and Brand Management, Journal of Services Marketing, Journal of Service Research, Journal of Financial Services Marketing, Marketing Education Review, International Journal of Bank Marketing, and elsewhere. He is the editor of the International Journal of Bank Marketing and the author of two books: Marketing Financial Services, and Marketing Turnarounds.
3 Ebooks door Hooman Estelami
Hooman (Fordham University, USA) Estelami & Tina (University of Edinburgh, UK) Harrison: The Routledge Companion to Financial Services Marketing
Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflec …
PDF
DRM
€56.08
Hooman (Fordham University, USA) Estelami & Tina (University of Edinburgh, UK) Harrison: The Routledge Companion to Financial Services Marketing
Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflec …
EPUB
DRM
€56.47
Hooman Estelami: Frontiers of Distance Learning in Business Education
Distance education and online learning are interchangeable terms used to describe the delivery of educational content, whereby the student and the instructor are separated by geography, time, or both …
PDF
DRM
€83.40
