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Auteur: Iris Teufl

Ondersteuning
Prof. Dr. Marcus Stumpf ist Fachbereichsleiter und Inhaber der Professur für „Marketing und Relationship Management“ am Studiengang Betriebswirtschaft der Fachhochschule Salzburg. Mag.a (FH) Iris Teufl ist Absolventin des Studiengangs Betriebswirtschaft der Fachhochschule Salzburg mit der Spezialisierung Marketing und Medienmanagement.




1 Ebooks door Iris Teufl

Hoes van Marcus Stumpf & Iris Teufl: Cause related Marketing
Marcus Stumpf & Iris Teufl: Cause related Marketing
Cause related Marketing (Cr M) bezeichnet die Zusammenarbeit eines Unternehmens mit einer Non Profit-Organisation. Dazu zählt z. B. eine Unternehmenskampagne, die den Verkauf eines Produktes an eine …
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Duits
€42.25