Jennifer Lees-Marshment 
Routledge Handbook of Political Marketing [PDF ebook] 

Ondersteuning

With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality scholarship from across the globe. This work provides an accessible introduction to the field, international in both content and authorship, which will set the direction of future research. Routledge Handbook of Political Marketing contains cutting edge contributions written...

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Taal Engels ● Formaat PDF ● Pagina’s 408 ● ISBN 9781136597442 ● Editor Jennifer Lees-Marshment ● Uitgeverij Taylor and Francis ● Gepubliceerd 2012 ● Downloadbare 6 keer ● Valuta EUR ● ID 2360692 ● Kopieerbeveiliging Adobe DRM
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