Racism, Culture, Markets explores the connections between cultural representations of `race’ and their historical, institutional and global forms of expression and impact. John Gabriel examines the current fixation with market place philosophies in terms of the crisis in anti-racist politics and concern over questions of cultural identity. He explores issues such as the continuing relevance of terms like `black’ as a basis for self definition; the need to think about identities in more fluid and complex ways, and the need to develop a much more explicit discussion of the construction of whiteness and white identities.Racism, Culture, Markets brings together a range of historical and contemporary case studies including the Rushdie affair; the Gulf War; debates around fostering, adoption and domestic violence; separate schooling; the service economy and its employment practices; tourism in the Third World; the Bhopal chemical disaster and racism in the new Europe. His case studies also consider the role played by contemporary media and popular culture in these debates, including film, television, music and the press.