Catalog > Sociale wetenschappen > Algemeen > Kai-Uwe Hellmann & Thorsten Raabe: Vergemeinschaftung in der Volkswagenwelt (PDF)

Kai-Uwe Hellmann & Thorsten Raabe
Vergemeinschaftung in der Volkswagenwelt [PDF ebook]
Beiträge zur Brand Community-Forschung

Ondersteuning

Hoes van Kai-Uwe Hellmann & Thorsten Raabe: Vergemeinschaftung in der Volkswagenwelt (PDF)

Seit 2001 gibt es eine international vernetzte Forschung zu „brand communities“, d.h. zu sozialen Netzwerken, die aus hochengagierten Kunden spezieller Markenprodukte wie Apple, Harley-Davidson oder Sony bestehen. Die Beiträge in diesem Band schließen an diese Forschung an und wenden sie auf Kunden von Produkten der Volkswagen AG an. Darüber hinaus wird untersucht, welche Veränderungen von Bedeutungsinhalten gewisser VW-Produktmarken im Zeitvergleich festzustellen sind, einschließlich eines markenübergreifenden Vergleichs von „brand communities“ im Automobilsektor.

€24.27

Over de auteur

Dr. Kai-Uwe Hellmann vertritt zurzeit die Professur für Soziologie (WISO) an der Helmut-Schmidt-Universität.
Dr. Thorsten Raabe ist Professor für Allgemeine Betriebswirtschaftslehre, Absatz und Marketing an der Carl von Ossietzky-Universität Oldenburg.

Koop dit e-boek en ontvang er nog 1 GRATIS!

Taal Duits ● Formaat PDF ● Pagina’s 240 ● ISBN 9783531932798 ● Bestandsgrootte 6.3 MB ● Editor Kai-Uwe Hellmann & Thorsten Raabe ● Uitgeverij VS Verlag für Sozialwissenschaften ● Stad Wiesbaden ● Land DE ● Gepubliceerd 2011 ● Downloadbare 24 maanden ● Valuta EUR ● ID 2247246 ● Kopieerbeveiliging Sociale DRM

Meer e-boeken van dezelfde auteur (s) / Editor

Kai-Uwe Hellmann Thorsten Raabe

126.491 E-boeken in deze categorie

Hoes van Ilene R. Berson & Ilene R. Berson: High-tech Tots

Ilene R. Berson & Ilene R. Berson: High-tech Tots

Hoes van Kathleen Andersen: Future Curricular Trends in School Algebra and Geometry

Kathleen Andersen: Future Curricular Trends in School Algebra and Geometry

Hoes van A. H. J. Prins: The Coastal Tribes of the North-Eastern Bantu (Pokomo, Nyika, Teita)

A. H. J. Prins: The Coastal Tribes of the North-Eastern Bantu (Pokomo, Nyika, Teita)

Routledge is proud to be re-issuing this landmark series in association with the International African Institute. The series, published between 1950 and 1977, brings together a wealth of previously u …

Hoes van Eric (Simon Fraser University, Canada) Beauregard & Julien Chopin: Elderly Sexual Abuse

Eric (Simon Fraser University, Canada) Beauregard & Julien Chopin: Elderly Sexual Abuse

This book offers an analytical review of the state of knowledge on elderly sexual abuse and presents new data that will confront some of the accepted ideas and some of the myths associated with this …

Hoes van Jocelyn E. (Ball State University, Department of Educational Psychology) Bolin: Regression Analysis in R

Jocelyn E. (Ball State University, Department of Educational Psychology) Bolin: Regression Analysis in R

Regression Analysis in R: A Comprehensive View for the Social Sciences covers the basic applications of multiple linear regression all the way through to more complex regression applications and exte …

Hoes van Mikki R Hebl & Eden B King: Diversity, Equity, and Inclusion Insights in Practice

Mikki R Hebl & Eden B King: Diversity, Equity, and Inclusion Insights in Practice

This volume of Research on Social Issues in Management, the sixth in the series, presents the unique insights of diversity, equity, and inclusion (DEI) professionals. These individuals–experts and l …

Hoes van Susanna (Stockholm Center for Organizational Research (Score), Sweden) Alexius & Janet (Stockholm Environment Institute, Sweden) Vahamaki: Obsessive Measurement Disorder or Pragmatic Bureaucracy?

Susanna (Stockholm Center for Organizational Research (Score), Sweden) Alexius & Janet (Stockholm Environment Institute, Sweden) Vahamaki: Obsessive Measurement Disorder or Pragmatic Bureaucracy?

The ebook edition of this title is Open Access and freely available to read online. Complex coordination across time, space, and cultures involves a great deal of uncertainty. This uncertainty may be …

Hoes van Richard Bloom: Foundations of Psychological Profiling

Richard Bloom: Foundations of Psychological Profiling

Profiling is a hot topic today. The post-9/11 ‘War on Terrorism’ has engendered political, ethical, and scientific controversy over its use. The proliferation of recent films, television programs, an …

Hoes van Lorelei R. Brush & Susan F. Chipman: Women and Mathematics

Lorelei R. Brush & Susan F. Chipman: Women and Mathematics

First published in 1985. In the mid-seventies, there was growing concern that early decisions not to study mathematics in high school might be limiting the occupational options available to women. As …

Hoes van Swati (Monash University, Australia) Parashar: Women and Militant Wars

Swati (Monash University, Australia) Parashar: Women and Militant Wars

This book explores women’s militant activities in insurgent wars and seeks to understand what women ‘do’ in wars. In International Relations, inter-state conflict, anti-state armed insurgency and arm …

Volgende pagina >>>