Auteur: Lars Thomassen

Keith Lincoln is one of the world”s leading authorities on brands and global trends. He is an author, keynote speaker and business advisor to leading international companies, and a visiting lecturer at INSEAD Business School and London Business School. Keith Lincoln is also author of How to Succeed at Retail and co-author of Retailization with Lars Thomassen and Anthony Aconis (both published by Kogan Page).Lars Thomassen has worked in advertising for over 30 years, most recently at BBDO, where he was involved in the development of many major global brands. He is now CEO of Walls, a leading international property developer. He has also co-authored (with Keith Lincoln and Anthony Aconis) the bestselling Retailization (Kogan Page)