Laura F. Salazar & Richard Crosby 
Research Methods in Health Promotion [EPUB ebook] 

The bestselling textbook to understanding health research,
updated and expanded

Research Methods in Health Promotion provides students
and practitioners with essential knowledge and skills regarding the
design, implementation, analysis, and interpretation of research in
the field of health promotion. Now in its second edition, this
bestselling textbook has been updated with more recent research
methodologies and additional information on sampling, participatory
and survey research, and qualitative data analysis. The entire
research process is covered, with specific points relating to both
qualitative and quantitative research. By breaking the daunting
process of research into simple and well-defined steps, this
user-friendly text encourages students to think about research as a
sequential process and provides explanations that facilitate better
understanding of each step in the research process. A separate set
of chapters cover the more quantitative methodological areas
including designs, measurement, sampling, and data analysis in
depth, giving readers the understanding they need to apply in
practice.

This book also provides applied chapters that illustrate the
practical aspects of the research process, along with other
critical information including grant writing and scientific
writing.

* Evaluate the ethics, design, analysis, and interpretation of
research

* Identify and understand the key components of research
studies

* Analyze and interpret the results of experimental and survey
research designs

* Understand the process of publishing a research report and
constructing a grant proposal

Research Methods in Health Promotion is ideal for both
undergrad and graduate methods courses in health promotion and
public health.

Inhoudsopgave

Figures, Tables, and Boxes vii

Preface xv

Acknowledgments xix

The Authors xxi

The Contributors xxiii

Foreword xxv

Part One: Foundations of Health Promotion Research 1

Chapter 1 Key Steps in the Research Process 3
Richard A. Crosby, Laura F. Salazar, and Ralph J. Di Clemente

Chapter 2 Philosophy of Science and Theory Construction 23
Laura F. Salazar, Ralph J. Di Clemente, and Richard A. Crosby

Chapter 3 Ethical Issues in Health Promotion Research 45
Richard A. Crosby, Laura F. Salazar, and Ralph J. Di Clemente

Part Two: Fundamentals of Health Promotion Research 79

Chapter 4 Observational Research Designs 81
Laura F. Salazar, Richard A. Crosby, and Ralph J. Di Clemente

Chapter 5 Experimental Research Designs 115
Laura F. Salazar, Richard A. Crosby, and Ralph J. Di Clemente

Chapter 6 Principles of Sampling 147
Richard A. Crosby, Laura F. Salazar, and Ralph J. Di Clemente

Chapter 7 Measurement in Health Promotion 177
Richard A. Crosby, Laura F. Salazar, Richard R. Clayton, and Ralph J. Di Clemente

Chapter 8 Qualitative Research Strategies and Methods for Health Promotion 209
Laura F. Salazar, Alejandra Mijares, Richard A. Crosby, and Ralph J. Di Clemente

Part Three: Applications of Health Promotion Research 257

Chapter 9 Conducting Observational Research 259
Richard A. Crosby, Laura F. Salazar, and Ralph J. Di Clemente

Chapter 10 Methodological Considerations in the Design, Implementation, and Reporting of Randomized Controlled Trials in Health Promotion Research 285
Ralph J. Di Clemente, Laura F. Salazar, and Richard A. Crosby

Chapter 11 Community-Based Participatory Research in the Context of Health Promotion 313
Ralph J. Di Clemente, Laura F. Salazar, and Richard A. Crosby

Chapter 12 Program Evaluation 337
Nancy J. Thompson and Michelle C. Kegler

Chapter 13 Survey Research for Health Promotion 367
Richard A. Crosby, Laura F. Salazar, and Ralph J. Di Clemente

Part Four: Data Analysis 395

Chapter 14 Statistical Techniques for Analyzing Observational Research in Health Promotion 397
Richard A. Crosby, Laura F. Salazar, and Ralph J. Di Clemente

Chapter 15 Principles of Statistical Analysis for Randomized Controlled Trials in Health Promotion Research 429
Ralph J. Di Clemente, Laura F. Salazar, and Richard A. Crosby

Chapter 16 Methods and Procedures for Analyzing Qualitative Data in Health Promotion 455
Laura F. Salazar, Alejandra Mijares, Richard A. Crosby, and Ralph J. Di Clemente

Part Five: Core Skills Related to Health Promotion Research 491

Chapter 17 Introduction to Scientific Writing 493
Richard A. Crosby, Ralph J. Di Clemente, and Laura F. Salazar

Chapter 18 Understanding the Grant Process and Developing an Effective Research Grant Application 525
Ralph J. Di Clemente, Laura F. Salazar, and Richard A. Crosby

Name Index 560

Subject Index 565

Over de auteur

LAURA F. SALAZAR, PHD, is an associate professor and associate dean for research at Georgia State University’s School of Public Health.

RICHARD A. CROSBY, PHD, is the Good Samaritan Endowed Professor and Chair in the College of Public Health at the University of Kentucky.

RALPH J. Di CLEMENTE, PHD, is Charles Howard Candler Professor of Public Health and associate director, Emory Center for AIDS Research at Emory University.