'Hol dir den Kick!' - Kulturelles Event-Marketing am Beispiel der FIFA WM 2006 in Deutschland

Lisa Bitzer

Lisa Bitzer
‘Hol dir den Kick!’ – Kulturelles Event-Marketing am Beispiel der FIFA WM 2006 in Deutschland [EPUB ebook]

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Hoes van Lisa Bitzer: 'Hol dir den Kick!' - Kulturelles Event-Marketing am Beispiel der FIFA WM 2006 in Deutschland (ePUB)

Studienarbeit aus dem Jahr 2006 im Fachbereich Medien / Kommunikation – Public Relations, Werbung, Marketing, Social Media, Note: 1, 0, Universität Hildesheim (Stiftung) (Kulturpolitik), Veranstaltung: Eventmarketing, Sprache: Deutsch, Abstract: Wie gut Fußball und Kultur miteinander funktionieren, haben wir im Jahr 2006 bereits erleben können. Zahlreiche Kultureinrichtungen, vom städtischen Theater bis zum Kulturfond der Bundesregierung, haben Theater, Kunst, Literatur, Film, Musik, Populäres und Elitäres um den Fußball herum gedribbelt. Diese Bemühungen gipfelten im offiziellen Kulturprogramm der Weltmeisterschaft unter der Leitung von André Heller.
Die Arbeit stellt die Frage: Was ist ein Event? Wie wird es im Rahmen des Kulturprogramms verwendet? Wo unterscheidet sich das kulturelle vom kommerziellen Event? Und nicht zuletzt: Wem nutzt der ‘Trend zum Event’?

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Taal Duits ● Formaat EPUB ● ISBN 9783638846257 ● Uitgeverij GRIN Verlag ● Stad München ● Land DE ● Gepubliceerd 2007 ● Editie 1 ● Downloadbare 24 maanden ● Valuta EUR ● ID 3833538 ● Kopieerbeveiliging zonder

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