Auteur: Lynne Pepall

Your no-nonsense guide to microeconomics The study of microeconomics isn’t for the faint of heart. Fortunately, Microeconomics For Dummies is here to help make this tough topic accessible to the mass …

Your no-nonsense guide to microeconomics The study of microeconomics isn’t for the faint of heart. Fortunately, Microeconomics For Dummies is here to help make this tough topic accessible to the mass …

This accessible and comprehensive textbook explores the role of advertising in the marketplace. It investigates how firms’ advertising strategies are informative, persuasive or add value to the produ …