Bestselling author Marsha Collier presents readers with an all-newguide that goes beyond all previous e Bay business books, offeringone-stop guidance on e Bay techniques as well as entrepreneurialfundamentals. She provides in-depth coverage on the most criticale Bay topics, including merchandise sourcing, marketing, advertising, and customer service.
The minibooks that make up the guide cover e Bay registration, navigation, and buying; getting ready to sell; digital photographyand scanning for sales pages; e Bay selling and marketing; gettinglegal and licensed; using auction management software; setting upan office (PCs, Internet, networking, and shipping); and Pay Pal.
* Marsha Collier’s e Bay books have sold hundreds of thousands ofcopies and her Starting an e Bay Business For Dummies is currentlythe bestselling e Bay reference on the market
* This one-stop reference examines not only e Bay techniques andissues, but also the basic business strategies that people need torun any successful venture
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Introduction.
Part I: e Bay Basics.
Chapter 1: Hooking Up with Online Technology.
Chapter 2: Navigating through e Bay.
Chapter 3: Signing Up and Getting Started.
Chapter 4: Understanding e Bay Sales.
Chapter 5: Checking Things Out Before Buying.
Chapter 6: Bidding to Win.
Chapter 7: Completing the Transaction.
Chapter 8: Participating in the Community.
Part II: Essential Tools.
Chapter 1: Researching on e Bay.
Chapter 2: Researching on the Web.
Chapter 3: Efficient Communications for Better Sales.
Chapter 4: Simplifying Payment with Pay Pal.
Chapter 5: Using e Bay’s Management Tools.
Part III: Selling Like a Pro.
Chapter 1: Be Sure Your Listings Make Cents.
Chapter 2: Understanding the Finer Points of Selling.
Chapter 3: Listing Your Items for Sale.1
Chapter 4: Using e Bay’s Turbo Lister.
Chapter 5: Managing Your Sales on My e Bay.
Chapter 6: Using Pay Pal to Organize Your Sales.
Chapter 7: Checking Out Payment Alternatives.
Part IV: Sourcing Merchandise.
Chapter 1: Understanding Online Retailing.
Chapter 2: Buying Merchandise Like the Pros.
Chapter 3: Selling Other People’s Stuff.
Chapter 4: Liquidation and Drop-Shipping.
Part V: Presenting Your Items.
Chapter 1: Your e Bay Photo Studio.
Chapter 2: Mastering e Bay Photography.
Chapter 3: Sprucing Up Your Listings with HTML.
Chapter 4: Getting Your Photos Ready for e Bay.
Chapter 5: Getting Your Photos on the Web.
Part VI: Promoting Your Goods.
Chapter 1: Marketing Your Listings on e Bay.
Chapter 2: Developing Your Web Site.
Chapter 3: Marketing Your Web Site and e Bay Store.
Chapter 4: Using Pay Pal to Increase Your Sales.
Chapter 5: Getting Advertising Dollars from e Bay.
Part VII: Storing and Shipping.
Chapter 1: Organizing Your Merchandise and Shipping Department.
Chapter 2: Shipping without Going Postal.
Chapter 3: Insuring Your Item’s Delivery.
Part VIII: Power Selling.
Chapter 1: Upgrading to e Bay’s Selling Manager.
Chapter 2: Mechanizing with Third-Party Auction Management Tools.
Chapter 3: Studying Your Statistics.
Chapter 4: Giving Customers Outside Assurance.
Chapter 5: Becoming a Power Seller.
Chapter 6: Opening Your e Bay Store.
Part IX: Office and Legal.
Chapter 1: Getting Legal with the State and the Feds.
Chapter 2: The Joys of Taxes and Business Reporting.
Chapter 3: Using Bookkeeping Software.
Chapter 4: Keeping Your Business Secure Online.
Chapter 5: Networking Your Office.
Index.
Over de auteur
Marsha Collier spends most of her time on something related to e Bay. She’s a charter-member e Bay Power Seller as well as one of the original instructors for e Bay University. As a columnist, an author of four best-selling books on e Bay, a television and radio expert, and a lecturer, she shares her knowledge of e Bay with millions of online shoppers. Thousands of e Bay fans also visit her Web site, www.coolebaytools.com, to get Marsha’s latest insights on e-commerce.
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