Melanie Kay Smith (Ph D) is an Associate Professor, Researcher and Consultant whose work focuses on urban planning, cultural tourism, wellness tourism and the relationship between tourism and wellbeing. She is Programme Leader for BSc and MSc Tourism Management at Budapest Metropolitan University in Hungary. She has lectured in the UK, Hungary, Estonia, Germany, Austria and Switzerland as well as being an invited keynote speaker in many countries worldwide. She was Chair of ATLAS (Association for Tourism and Leisure Education) for seven years and has undertaken consultancy work for UNWTO and ETC as well as regional and national projects on cultural and health tourism. She is the author of more than 100 publications.