Auteur: Michael Gruen

Laura Fitton: Laura “@Pistachio” Fitton isleading the charge of sussing out intelligent and productivebusiness uses of emergent technologies like Twitter, where she isread by thousands of community members. The fi rst to publish awhite paper on “Enterprise Microsharing” (popularlycalled “Internal Twitter”), she also writes for andruns the TouchBase blog and is an early beta tester of Seesmic andQik. She relaunched Pistachio Consulting in September 2008 toconnect businesses to new ideas and innovations using all the toolsof microsharing. Pistachio comprises the TouchBase blog (coveringbusiness use of microsharing), the TouchBase Link Blog (stream ofTwitter and microsharing articles for businesspeople, wherever theyare published), and serves clients like Johnson & Johnson, FordMotor Corporation, PeopleBrowsr, The Sister Project, Transplant-1, and CommuNteligence. Michael E. Gruen: Michael E. Gruen has earned significant respect in the corporate sphere and within the startupcommunity as a trusted advisor since 2003. In many cases, he hasfulfi lled the role of interim Chief Operations/Chief TechnicalOfficer with several organizations in need of innovative leadershipduring crucial developmental periods. In 2006-2007, Michaelbriefl y joined Morgan Stanley as an Analyst. Currently, Michael isCFO/COO at NOM, a Digital Services Agency, and the CEO of a newhealthcare startup. Leslie Poston: Leslie Poston is passionate about helpingpeople and businesses fi nd their way to success via technology. Asa writer, she has more than 200 ebooks and books in her repertoireand several more in development.