Michael J. Worth 
Fundraising [EPUB ebook] 
Principles and Practice

The Second Edition of
 Fundraising: Principles and Practice by best-selling author Michael Worth offers an updated comprehensive introduction to fundraising that focuses on both theory and practice. The text is designed to engage students in thinking critically about issues in fundraising and philanthropy to prepare them for careers in the nonprofit sector. Worth explores key topics like donors, annual giving programs, major gift programs, and corporate and foundation giving and campaigns. A chapter on international and global fundraising and philanthropy covers key considerations, obstacles, and strategies for managing international NGOs and global organizations, and coverage of planned giving and digital fundraising reflect important current trends.

Inhoudsopgave

1. Understanding the Nonprofit Sector and Nonprofit Organizations

CASE 1.1: THE SMITHSONIAN INSTITUTION AND THE CATHERINE B. REYNOLDS FOUNDATION

2. Overview of Fundraising and Philanthropy

CASE 2.1: THE METH PROJECT

CASE 2.2: NEW YORK CITY PARKS

3. Understanding Donors

CASE 3.1: GREG VERSTANDIG

CASE 3.2: OSEOLA MCCARTY

4. Principles of Fundraising

CASE 4.1: UNITED NATIONS FOUNDATION

CASE 4.2: MITCHELL FAMILY AND THE UNIVERSITY OF SOUTH ALABAMA

CASE 4.3: MACKENZIE SCOTT

5. Preparing for Successful Fundraising

CASE 5.1: AMERICAN RED CROSS

CASE 5.2: SILICON VALLEY COMMUNITY FOUNDATION

6. Raising Current Operating Support and Building a Base of Donors

CASE 6.1: GIVINGTUESDAY

7. Major and Principal Gifts

CASE 7.1: DON R.N. BLITZER

CASE 7.2: PHILLIS N. THROPIST

CASE 7.3: MARTHA AND FRED GENEROUS

CASE 7.4: ELLEN ENTREPRENEUR

8. Planned Giving

CASE 8.1: MARY

CASE 8.2: TOM AND BARBARA

CASE 8.3: MILDRED AND SUE

CASE 8.4 HARRY AND BETH

CASE 8.5: ANN

CASE 8.6: EDUARDO

9. Corporate Support

CASE 9.1: SHARE OUR STRENGTH/NO KID HUNGRY

CASE 9.2: READING IS FUNDAMENTAL AND AMAZON

CASE 9.3: DAWN AND BIRD RESCUE

CASE 9.4: THE BODY SHOP: TIME TO CARE

CASE 9.5: HANES NATIONAL SOCK DRIVE

CASE 9.6: AARP

CASE 9.7: BEAUTY BAKERIE JUNETEENTH FESTIVAL

10. Foundation Support

CASE 10.1: BILL & MELINDA GATES FOUNDATION

CASE 10.2: PEW CHARITABLE TRUSTS

CASE 10.3: NORTHWEST AREA FOUNDATION

11. Campaigns and Project Fundraising

CASE 11.1: FORWARD FOCUSED: FOR DREAMS AND BEYOND (OLD DOMINION UNIVERSITY)

CASE 11.2: LIFTING LIVES, LEADING THE WAY, THE CAMPAIGN FOR CLARK ATLANTA UNIVERSITY

CASE 11.3: SERVE. CARE. TRANSFORM. THE NEXT CHAPTER OF THE VALLEY HOSPITAL

CASE 11.4: NEIL ARMSTRONG′S SPACE SUIT

12. Managing Fundraising

CASE 12.1: CHARITY: WATER

13. Legal and Ethical Considerations

CASE 13.1: SACKLER FAMILY

14. International Fundraising and Philanthropy

CASE 14.1: WORLD CENTRAL KITCHEN

CASE 14.2: COVID-19 AND “NEW PHILANTHROPY” IN CHINA

Conclusion: Reflections on the Development Officer Role

Over de auteur

Michael J. Worth is professor of nonprofit management in the Trachtenberg School of Public Policy and Public Administration at the George Washington University in Washington, DC. He teaches graduate courses related to the governanceand management of nonprofit organizations and to philanthropy and fundraising.Dr. Worth served as vice president for development and alumni affairs at the George Washington University andpreviously as director of development at the University of Maryland. Earlier in his career, he was assistant to the presidentat Wilkes University and director of development at De Sales University. As vice president at the George Washington University, he planned and directed two major campaigns and provided support to the board of trustees.In addition to articles and monographs, Dr. Worth has written or edited various books and textbooks, including sixprevious editions of Nonprofit Management: Principles and Practice. Other recent works include Fundraising: Principles and Practice (2016), Leading the Campaign (2nd edition, 2017), Advancing Higher Education: New Strategies for Fundraising, Philanthropy, and Engagement (co-edited with Matthew T. Lambert, 2019), and Comprehensive Fundraising Campaigns:New Directions for Colleges and Universities (2022).Among other voluntary services, Dr. Worth has been a member of the board of directors of Miriam’s Kitchen, anorganization working to eliminate homelessness in Washington, DC, and a member of the advisory board of the Young Nonprofit Professionals Network, Washington, DC, chapter. Dr. Worth consults on governance, management, and fundraisingwith colleges and universities, national associations and institutions, and nonprofit organizations in various fieldsand sectors.He holds a BA from Wilkes University, an MA in economics from American University, and a Ph D in higher educationfrom the University of Maryland.