The nature of product development is changing. The most successful innovations are those that come from teams of people who are exploring problems together. Teams that build meaningful releases of their products iteratively and incrementally are opening the door for early feedback so that decisions can be taken to persevere or pivot based on evidence.
But how do you make the most out of a team’s different perspectives, experiences and ideas? How can you instill a collaborative mindset in a product development team? How do you find out if your product idea actually has any value? How can you truly understand people’s needs?
Mastering Collaboration in a Product Team is a toolbox of proven techniques from the field for the whole product team to use together to find answers to these questions and more. It is filled with practical tools to maximize your team’s chances of success when developing products and services, from identifying opportunities, to the point of being able to confidently go into production.
What You’ll Learn
- Define people’s real problems and needs
- Collaboratively create innovative ideas
- Validate product/feature ideas quickly and cheaply as a team
- Explore a lightweight introduction to the techniques of modern product development
Who This Book Is For
Product Owners, Product Managers, Business Analysts, Development Team Members, Designers, Scrum Masters, Agile Coaches or anyone in a role responsible for designing, developing, or sustaining products or services, with the purpose of maximizing their value.
Inhoudsopgave
Chapter 1. How Long Has It Been.- Chapter 2: Feedback Bizarre.- Chapter 3. Crazy 8s.- Chapter 4. Interviews.- Chapter 5. Collect, Converge and Converse.- Chapter 6. Proto Personas.- Chapter 7. Declaring Assumptions.- Chapter 8. Product Life Cycle.- Chapter 9. Stick Your Nose In Your Competitor’s Business.- Chapter 10. Worst Possible Ideas- Chapter 11. Journey Map.- Chapter 12. Put Your Different Thinking Hats On.- Chapter 13. Focus Groups.- Chapter 14. Evaluate Your Options.- Chapter 15. Hypotheses.- Chapter 16. Seen and Heard.- Chapter 17. Flows.- Chapter 18. Empathy Mapping.- Chapter 19. Heuristic Evaluation.- Chapter 20. 10 10 10 Rule.- Chapter 21. Knowing When to Stop.- Chapter 22. Tomorrow’s Headline.- Chapter 23. Speaking the Same Language.- Chapter 24.Experience Based Road Mapping.- Chapter 25. Card Sorting.- Chapter 26. Service Blueprinting.- Chapter 27. Go and Do.- Chapter 28. Kano Model.- Chapter 29. Laddering Up.- Chapter 30. Pirate Metrics.- Chapter 31. Paper Prototyping.- Chapter 32. How Might We.- Chapter 33. Stakeholder Mapping.- Chapter 34. Vanishing Options.- Chapter 35. Guerrilla Testing.- Chapter 36. Tree Testing.- Chapter 37. Inclusive Thinking.- Chapter 38. Your Vision on a Box.- Chapter 39. See for Yourselves.- Chapter 40. A B Testing.- Chapter 41. Story Mapping.- Chapter 42. Creative Pause.- Chapter 43. You Had Me on the First Click.- Chapter 44. Dear Diary.- Chapter 45. Wire Frames.- Chapter 46. Trade-off Sliders.- Chapter 47. Reaction Card Method.- Chapter 48. Impact Mapping.- Chapter 49. Swarming.- Chapter 50. Keeping Your Ear to the Ground.- Chapter 51. Thinking with your Hands.- Chapter 52. Jobs to be Done.- Chapter 53. Information Radiators.- Chapter 54. Opportunity Scoring.- Chapter 55. Questioning with Curiosity.- Chapter 56. Buy a Feature.- Chapter 57. SCAMPER.- Chapter 58. Elevator Pitch.- Chapter 59. User Stories.- Chapter 60. User Driven Prototyping.- Chapter 61. Body Storming.- Chapter 62. World Cafe.- Chapter 63. Opportunity Solution Tree.- Chapter 64. Storyboarding.- Chapter 65. Door to the Future.- Chapter 66. Ecocycle.- Chapter 67. Wizard of Oz.- Chapter 68. Idea Journal.- Chapter 69. Usability Testing.- Chapter 70. Hindsight 2020.- Appendix.
Over de auteur
Natasha Hampshire
Natasha Hampshire is a multi-disciplinary designer with a passion for creating products that improve people’s lives. She gets great satisfaction from being part of a truly collaborative product team. Natasha works on a freelance basis so that she has the flexibility to spend more time with her family in Brighton, as well as to work on other activities, whether that is writing or mentoring students looking to break into industries that require product innovation.
Glaudia Califano
Glaudia Califano is an agile and lean practitioner and mentor, working with and within teams. She loves to be hands-on, coming up with new ideas, and learning from those around her. Glaudia divides her time between the UK and Spain with her partner and her two dachshunds.
David Spinks
David Spinks is an experienced software developer, Scrum Master and accredited trainer of Scrum and The Kanban Method. He believes in creating environments where empowerment, autonomy and flexibility enable teams to do the best work possible.
David is based in Buckinghamshire, UK. He enjoys traveling, keeping fit, the outdoors and spending quality time with his guitar.
Glaudia and David are the authors of the book, Adopting Agile Across Borders: A Guide to Navigating Cultural Complexity in Agile Teams and Organizations, also published by Apress.
Sandra Staufer
Sandra Staufer creates illustrations that personalize her clients’ products and warm customers’ hearts. She loves a challenge – whether it’s cycling up the mountains of her Swiss homeland or lending life to even the trickiest of clients’ briefs. She knows that well-targeted illustrations have the power to “show and tell” in an engaging way.
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