Nikhilesh Dholakia is professor emeritus from the University of Rhode Island (URI). His research deals with the intersections of globalization, technology, innovation, market processes, and consumer culture. Among his books are Essentials of New Product Management (Prentice-Hall, 1987) and M-commerce: Global Experiences and Perspectives (Idea Group Publishing, 2006).
9 Ebooks door Nikhilesh Dholakia
Syagnik Banerjee & Ruby Roy Dholakia: M-Powering Marketing in a Mobile World
The mobile, device-led integration of online and offline worlds has introduced many uncertainties and opportunities. These have driven businesses, researchers, and policymakers to learn more about th …
EPUB
Engels
DRM
€13.99
Udo Wagner & Klaus-Peter Wiedmann: Das Internet der Zukunft
Der technologische Fortschritt und insbesondere die modernen Formen der Kommunikation bewirken stetige Veränderungen der betrieblichen Geschäftstätigkeiten. Oft vollzieht sich der Wandel so rasch, da …
PDF
Duits
€44.95
Nikhilesh Dholakia & A. Fuat Firat: Consuming People
Consumption is widely regarded as one of the most important phenomena in contemporary society, but, till now, there has been very little analysis of how consumption patterns evolve, transform and pro …
EPUB
DRM
€70.93
Nikhilesh Dholakia & A. Fuat Firat: Consuming People
Consumption is widely regarded as one of the most important phenomena in contemporary society, but, till now, there has been very little analysis of how consumption patterns evolve, transform and pro …
PDF
DRM
€70.47
Nikhilesh Dholakia & Ruby Roy Dholakia: New infotainment Technologies in the Home
As the ‘information superhighway’ moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Informatio …
PDF
DRM
€61.63
Nikhilesh Dholakia & Ruby Roy Dholakia: New infotainment Technologies in the Home
As the ‘information superhighway’ moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Informatio …
EPUB
DRM
€61.62
Nikhilesh Dholakia & Rika Houston: Transhumanisms and Biotechnologies in Consumer Society
Transhumanisms and Biotechnologies in Consumer Society offers new, critical perspectives on the impact of ‘life-enhancing’ technological advancements on consumer identity positions and market evoluti …
PDF
Engels
DRM
€51.34
Nikhilesh Dholakia & Rika Houston: Transhumanisms and Biotechnologies in Consumer Society
Transhumanisms and Biotechnologies in Consumer Society offers new, critical perspectives on the impact of ‘life-enhancing’ technological advancements on consumer identity positions and market evoluti …
EPUB
Engels
DRM
€51.54
