Auteur: NOIDA, Constituent of Symbiosis International (Deemed University), India) Grover Priya (Symbiosis Centre for Management Studies

Start-up Marketing Strategies in India analyses real-life marketing challenges faced by Indian start-ups from across the marketing mix of Product, Price, Place & Promotion. Eleven original case studi …

Start-up Marketing Strategies in India analyses real-life marketing challenges faced by Indian start-ups from across the marketing mix of Product, Price, Place & Promotion. Eleven original case studi …