Pablo (Universidad Autonoma de Madrid, Spain) Brinol & Russell H. (Ohio State University) Fazio 
Attitudes [PDF ebook] 
Insights from the New Implicit Measures

This book tackles a subject that has captured the imagination of many researchers in the field: attitudes. Although the field has always recognized that people‘s attitudes could be assessed in different ways, from direct self-reports to disguised observations of behavior, the past decade has shown several new approaches to attitude measurement. Des