3 Ebooks door Patrick E. Murphy
Patrick E. (University of Notre Dame, USA) Murphy & John F. (University of Notre Dame, USA) Sherry Jr.: Marketing and the Common Good
Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for ma …
PDF
DRM
€69.48
Patrick E. (University of Notre Dame, USA) Murphy & John F. (University of Notre Dame, USA) Sherry Jr.: Marketing and the Common Good
Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for ma …
EPUB
DRM
€69.42
Fiona Harris & Gene R. Laczniak: Ethics in Marketing
Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of mark …
PDF
Engels
DRM
€75.99
