Patrick M. Lencioni 
Getting Naked [PDF ebook] 
A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty

Another extraordinary business fable from the New York
Times bestselling author Patrick Lencioni
Written in the same dynamic style as his previous bestsellers
including The Five Dysfunctions of a Team, Lencioni
illustrates the principles of inspiring client loyalty through a
fascinating business fable. He explains the theory of vulnerability
in depth and presents concrete steps for putting it to work in any
organization. The story follows a small consulting firm, Lighthouse
Partners, which often beats out big-name competitors for top
clients. One such competitor buys out Lighthouse and learns
important lessons about what it means to provide value to its
clients.
* Offers a key resource for gaining competitive advantage in
tough times
* Shows why the quality of vulnerability is so important in
business
* Includes ideas for inspiring customer and client loyalty
* Written by the highly successful consultant and business writer
Patrick Lencioni
This new book in the popular Lencioni series shows what it takes
to gain a real and lasting competitive edge.

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