PAUL GILLIN (www.gillin.com) is a veteran technology
journalist, author, and speaker. In addition to his three books on
online communities, he has written hundreds of articles and logged
more than 200 radio and television appearances on media outlets
such as CBS, CNN, the BBC, NPR, FOX, and MSNBC. Previously, he was
editor-in-chief and executive editor of the technology weekly
Computerworld and founding editor of online publisher
Tech Target.
ERIC SCHAWARTZMAN (www.ericschwartzman.com) has advised
Boeing, Johnson & Johnson, Southern California Edison, the U.S.
Department of State, and the U.S. Marine Corps on corporate
communications, public affairs, reputation management, and social
media strategy. He is also the creator of the Social Media Boot
Camp, host of the award-winning podcast On the Record . . . Online,
and founder of i Pressroom.
5 Ebooks door Paul Gillin
Paul Gillin & Eric Schwartzman: Social Marketing to the Business Customer
The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with …
PDF
Engels
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€17.99
Paul Gillin & Eric Schwartzman: Social Marketing to the Business Customer
The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with …
EPUB
Engels
DRM
€17.99
Paul Gillin: Secrets of Social Media Marketing
”Secrets of Social Media Marketing” is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from t …
EPUB
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DRM
€9.99
Paul Gillin & Dana Gillin: The Joy of Geocaching
Describing the exciting and adventurous world surrounding geocaching–a worldwide hunt in which treasures are located using global positioning system (GPS) devices–this book offers an understanding …
EPUB
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DRM
€9.99
Paul Gillin: The New Influencers
Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity–and credibility–with consumers, this practical guide offers proven strategies for organizations …
EPUB
Engels
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€9.99