Struggling with focus groups questions? Asking the right questions is critical in focus group interviewing. Developing Questions in a Focus Group describes a practical process for identifying powerful themes and offers an easy-to-understand strategy for translating those themes into questions. Richard A. Krueger suggests ways of categorizing, phrasing, and sequencing focus group questions. Going beyond material presented in his earlier books, Krueger shares ideas for questions that get participants actively involved in the focus group interview by asking participants to make lists, create report cards, sort pictures, draw, cut and paste, or participate in a mini-debate. The results of these activities not only yield insightful information but are also interesting and fun. This book helps make the process of developing good questions doable by outlining a process and offering many examples. After reading this book, your focus groups will never be the same.
Inhoudsopgave
PART ONE: THINKING ABOUT QUESTIONS
Guiding Principles of Asking Questions
The Topic Guide Versus the Questioning Route
How and Where to Begin
Sequence for Developing Questions
PART TWO: THE ART AND MECHANICS OF ASKING GOOD QUESTIONS
Categories of Questions
Phrasing the Questions
Sequencing the Questions
Probes, Follow-Ups, and Unplanned Questions
Know the Limits
Changing Questions
The Importance of Consistency
Pilot Testing and Reviewing the Plan
PART THREE: QUESTIONS THAT ENGAGE PARTICIPANTS
Listing, Rating, and Choosing Questions
Projective Questions
Group Activities
Over de auteur
Richard Krueger is professor emeritus at the University of Minnesota. He is an internationally recognized authority on the use of focus group interviewing within the public environment. For 25 years he served as evaluation leader for the University of Minnesota Extension Service followed by 10 years teaching graduate courses in program evaluation and research methodology. He is a former president of the American Evaluation Association and a member of the Qualitative Research Consultants Association. He holds a Ph.D. from the University of Minnesota. In his spare time he repairs his motorcycle, swaps stories with friends, and shops for tools at the local hardware store. Maybe you’ve seen him there.
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