Richard P. Bagozzi & Luiz Moutinho 
Routledge Companion to Marketing Research [EPUB ebook] 

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This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice. Including original contributions and case studies from leading global specialists, this handbook covers many pioneering methods, such as: Methods for the analysis of user- and customer-generated data, including opinion mining and sentiment analysis Big da...

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Taal Engels ● Formaat EPUB ● Pagina’s 632 ● ISBN 9781134826865 ● Editor Richard P. Bagozzi & Luiz Moutinho ● Uitgeverij Taylor and Francis ● Gepubliceerd 2021 ● Downloadbare 3 keer ● Valuta EUR ● ID 7828768 ● Kopieerbeveiliging Adobe DRM
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