Catalog > Wetenschappen > Algemeen > Richard Young: Persuasive Communication (PDF)

Richard Young
Persuasive Communication [PDF ebook]
How Audiences Decide

Ondersteuning

Hoes van Richard Young: Persuasive Communication (PDF)

This updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empirical research from social psychology, neuroscience, business communication research, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiences-from investors to CEOs-to help students better understand why audiences make the decisions they make and how to influence them.The book covers a broad range of communication techniques, richly illustrated with compelling examples, including resumes, speeches, and slide presentations, to help students recognize persuasive methods that do, and do not, work. A detailed analysis of the emotions and biases that go into decision making arms students with perceptive insights into human behavior and helps them apply this understanding with various decision-making aids. Students will learn how to impact potential employers, clients, and other audiences essential to their success.This book will prove fascinating to many, and especially useful for students of persuasion, rhetoric, and business communication.

€98.87

Koop dit e-boek en ontvang er nog 1 GRATIS!

Taal Engels ● Formaat PDF ● Pagina’s 480 ● ISBN 9781317417170 ● Uitgeverij Taylor and Francis ● Gepubliceerd 2016 ● Downloadbare 3 keer ● Valuta EUR ● ID 4945198 ● Kopieerbeveiliging Adobe DRM

Vereist een DRM-compatibele e-boeklezer

Meer e-boeken van dezelfde auteur (s) / Editor

Richard O. Young USA) Young Richard (Carnegie Mellon University Richard Young

87.316 E-boeken in deze categorie

Hoes van Graeme P. (George C. Marshall European Center for Security Studies, Germany) Herd: Understanding Russian Strategic Behavior

Graeme P. (George C. Marshall European Center for Security Studies, Germany) Herd: Understanding Russian Strategic Behavior

This book examines the extent to which Russia’s strategic behavior is the product of its imperial strategic culture and Putin’s own operational code. The work argues that, by conflating personalistic …

Hoes van Paul Heywood: Routledge Handbook of Political Corruption

Paul Heywood: Routledge Handbook of Political Corruption

Since the early 1990s, a series of major scandals in both the financial and most especially the political world has resulted in close attention being paid to the issue of corruption and its links to …

Hoes van Hui (University of Queensland, Australia) Feng: The Politics of China''s Accession to the World Trade Organization

Hui (University of Queensland, Australia) Feng: The Politics of China”s Accession to the World Trade Organization

Grounded on a series of first-hand interviews with Chinese government officials, this book examines China’s accession to the World Trade Organization, providing an ‘inside’ look at Chinese WTO access …

Hoes van Janet Gabriel Townsend: Women''s Voices from the Rainforest

Janet Gabriel Townsend: Women”s Voices from the Rainforest

Women”s Voices from the Rainforest explores the position of the women whose families are tearing down the rainforest. These women of Central and Latin America have been largely invisible until now, …

Hoes van Stephen Peterson: Public Finance and Economic Growth in Developing Countries

Stephen Peterson: Public Finance and Economic Growth in Developing Countries

Public finance is crucial to a country’s economic growth, yet successful reform of public finances has been rare. Ethiopia is an example of a country that undertook comprehensive reform of its core f …

Hoes van ShashiPrabha (University of Delhi, India) Kumar: Classical Vaisesika in Indian Philosophy

ShashiPrabha (University of Delhi, India) Kumar: Classical Vaisesika in Indian Philosophy

Vaisesika is one of the six systems of Hindu philosophy. It represents a pluralistic realism and is usually held to be an atomistic, metaphysical theory. This book explores the basic tenets of the Va …

Hoes van Francis (Old Dominion University, USA) Adams: The United Nations in Latin America

Francis (Old Dominion University, USA) Adams: The United Nations in Latin America

The United Nations has increased its worldwide efforts to promote sustainable development. In this book, noted scholar Francis Adams examines the United Nations” actions in Latin America, particular …

Hoes van Elena (University of Manchester, UK) Barabantseva: Overseas Chinese, Ethnic Minorities and Nationalism

Elena (University of Manchester, UK) Barabantseva: Overseas Chinese, Ethnic Minorities and Nationalism

Elena Barabantseva looks at the close relationship between state-led nationalism and modernisation, with specific reference to discourses on the overseas Chinese and minority nationalities. The inter …

Hoes van Shaul (Bar Ilan University, Israel) Bartal: Jihad in Palestine

Shaul (Bar Ilan University, Israel) Bartal: Jihad in Palestine

The 21st century exists in the shadow of the return of extremist Islam to the center of the world’s political stage, a process that began at the end of the previous century. While researchers have fo …

Hoes van Sara (University of Antwerp, Belgium) Geenen: African Artisanal Mining from the Inside Out

Sara (University of Antwerp, Belgium) Geenen: African Artisanal Mining from the Inside Out

Artisanal mining is commonly associated with violent conflict, rampant corruption and desperate poverty. Yet millions of people across Sub Sahara Africa depend on it. Many of them are living in easte …

Volgende pagina >>>