Auteur: Robert F. F. Lusch

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2 Ebooks door Robert F. F. Lusch

Stephen L. L. Vargo & Robert F. F. Lusch: The SAGE Handbook of Service-Dominant Logic
Service-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a ‘goods/product’ logic to a logic that treats the process of service provision as the …
PDF
Engels
DRM
€119.99
Stephen L. L. Vargo & Robert F. F. Lusch: The SAGE Handbook of Service-Dominant Logic
Service-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a ‘goods/product’ logic to a logic that treats the process of service provision as the …
EPUB
Engels
DRM
€119.99