Saburo Saito & Kosuke Yamashiro 
Advances in Kaiyu Studies [PDF ebook] 
From Shop-Around Movements Through Behavioral Marketing to Town Equity Research

Ondersteuning

This book is the first systematic exposition of advances in
Kaiyu studies carried out by the author and his colleagues in Japan and other parts of Asia. Consumer shop-around behavior is referred to as
Kaiyu in Japanese, a term widely used in several fields such as city planning, marketing, real estate, tourism, and regional policy. The book demonstrates how
Kaiyu research has evolved from the original idea to the present state and envisages prospective
Kaiyu studies in the...

Lees verder
€128.39
Betalingsmethoden

Inhoudsopgave


Chapter 1. Introduction: Some meta-theoretic consideration of consumer shop-around studies.- Part I Policy evaluation from Kaiyu movements.- Chapter 2. How did the ...

Lees verder

Over de auteur

Saburo Saito, Fukuoka University

Kosuke Yamashiro, Fukuoka University

Koop dit e-boek en ontvang er nog 1 GRATIS!
Taal Engels ● Formaat PDF ● Pagina’s 467 ● ISBN 9789811317392 ● Bestandsgrootte 17.7 MB ● Editor Saburo Saito & Kosuke Yamashiro ● Uitgeverij Springer Singapore ● Stad Singapore ● Land SG ● Gepubliceerd 2019 ● Downloadbare 24 maanden ● Valuta EUR ● ID 6866982 ● Kopieerbeveiliging Sociale DRM

Meer e-boeken van dezelfde auteur (s) / Editor

13.584 E-boeken in deze categorie