Auteur: Seongseop (Sam) Kim

Jungkeun Kim is an associate professor of Marketing at the Faculty of Business and Law at the Auckland University of Technology, New Zealand. He received his Ph D in Marketing from the University of Minnesota. His main research interests are in consumer and tourist decision-making and consumer behavior. His research has been published in the Journal of Marketing Research, Journal of Consumer Psychology, Journal of Retailing, Journal of Business Research, Journal of Travel Research, Tourism Management, Annals of Tourism Research and among others. He currently serves as an associate editor of Australasian Marketing Journal and an executive committee member of Australian and New Zealand Marketing Academy (ANZMAC). He won Charles R. Goeldner Article Excellence Award (for the best article published in Journal of Travel Research) in 2019.